http://www.beancast.us The BeanCast™ is a weekly round table podcast, featuring notables from the marketing, advertising, interactive and public relations community. We discuss the latest industry news with a healthy dose of perspective. Join the fun. Subscribe today! Feeder 1.5.10(880) http://reinventedsoftware.com/feeder/ http://blogs.law.harvard.edu/tech/rss en ©2010 Cool Beans Productions, a division of The Cool Beans Group. All rights reserved. beancast@gmail.com (Bob Knorpp) beancast@gmail.com (Bob Knorpp) Mon, 08 Mar 2010 00:38:26 -0500 Mon, 08 Mar 2010 00:38:26 -0500 http://beancast.evanbooth.com/images/beancast_logo_sm.jpg http://beancast.evanbooth.com/images/beancast_logo_sm.jpg 144 144 3bqythvnur Cool Beans Productions A Marketing Podcast The BeanCast™ is a weekly round table podcast, featuring notables from the marketing, advertising, interactive and public relations community. We discuss the latest industry news with a healthy dose of perspective. Join the fun. Subscribe today! marketing+podcast, advertising, marketing, pr, social+media, direct+marketing, interactive clean Bob Knorpp beancast@gmail.com no This Week: Bill Green, Scott Henderson, Joseph Jaffe and Jim Louderback join Bob to discuss Viacom leaving Hulu, metrics killing creativity, Google's patent on location-based advertising, leveraging ads for Oscar traffic and the underwear make-good.]]> Sun, 07 Mar 2010 22:14:55 -0500 094the-beancast-according-to-brogans-day-rate The BeanCast This Week: Bill Green, Scott Henderson, Joseph Jaffe and Jim Louderback This Week: Bill Green, Scott Henderson, Joseph Jaffe and Jim Louderback join Bob to discuss Viacom leaving Hulu, metrics killing creativity, Google's patent on location-based advertising, leveraging ads for Oscar traffic and the underwear make-good. no 1:18:32 This Week: Rose Cameron, Joseph Jaffe, Scott Monty and James P. Othmer join Bob to discuss mobile roadblocks, Toyota's dealer rebellion, putting social in its place, the 4As combining conferences and why Paris is too hot for Brazil.]]> Sun, 28 Feb 2010 23:12:46 -0500 093the-beancast-brought-to-you-by-the-letter-j The BeanCast This Week: Rose Cameron, Joseph Jaffe, Scott Monty and James P. Othmer This Week: Rose Cameron, Joseph Jaffe, Scott Monty and James P. Othmer join Bob to discuss mobile roadblocks, Toyota's dealer rebellion, putting social in its place, the 4As combining conferences and why Paris is too hot for Brazil. no 1:11:43 This Week: Tyler Hurst, Angela Natividad and John Wall join Bob to discuss Olympic brand buzz, the limitations of sentiment analysis, pre-roll effectiveness, why the Fortune 500 ignores SEO and Facebook's big traffic numbers.]]> Sun, 21 Feb 2010 23:04:39 -0500 092the-beancast-telling-olympic-stories The BeanCast This Week: Tyler Hurst, Angela Natividad and John Wall This Week: Tyler Hurst, Angela Natividad and John Wall join Bob to discuss Olympic brand buzz, the limitations of sentiment analysis, pre-roll effectiveness, why the Fortune 500 ignores SEO and Facebook's big traffic numbers. no 57:27 This Week: Bill Green, Steve Hall, George Parker and Åsk Wäppling join Bob to discuss Super Bowl "nostalgia," sexism in the bowl ads, winners and losers, Edelman's report on peer recommendation and Google Buzz.]]> Mon, 15 Feb 2010 02:23:55 -0500 091the-beancast-same-old-stuff The BeanCast This Week: Bill Green, Steve Hall, George Parker and Åsk Wäppling This Week: Bill Green, Steve Hall, George Parker and Åsk Wäppling join Bob to discuss Super Bowl "nostalgia," sexism in the bowl ads, winners and losers, Edelman's report on peer recommendation and Google Buzz. no 1:19:04 This Week: Bill Green, Jim Mitchem, Dirk Singer and Ian Sohn join Bob to discuss Toyota's woes, Super Bowl PR plays, Glee's money-making machine, Second Life's second life and the pay-4-square model.]]> Mon, 08 Feb 2010 01:00:52 -0500 090the-beancast-flyover-country The BeanCast This Week: Bill Green, Jim Mitchem, Dirk Singer and Ian Sohn This Week: Bill Green, Jim Mitchem, Dirk Singer and Ian Sohn join Bob to discuss Toyota's woes, Super Bowl PR plays, Glee's money-making machine, Second Life's second life and the pay-4-square model. no 1:15:58 This Week: Edward Boches, Sally Hogshead, Len Kendall and Abbey Klaassen join Bob to discuss the iPad launch, how to bury an announcement, why account planning must die, Mr. Dru's stance on procurement and GM taking the low road.]]> Mon, 01 Feb 2010 00:04:42 -0500 089the-beancast-sarcasm-is-back The BeanCast This Week: Edward Boches, Sally Hogshead, Len Kendall and Abbey Klaassen This Week: Edward Boches, Sally Hogshead, Len Kendall and Abbey Klaassen join Bob to discuss the iPad launch, how to bury an announcement, why account planning must die, Mr. Dru's stance on procurement and GM taking the low road. no 1:07:15 This Week: Saul Colt, Esteban Contreras, Hal Goodtree and John Wall join Bob to discuss branding in political campaigns, the "savior" of publishing, Chrysler's Super Bowl dilemma, regulating diet ads in Spain and serial agency reviews.]]> Sun, 24 Jan 2010 23:27:12 -0500 088the-beancast-brands-and-politics The BeanCast This Week: Saul Colt, Esteban Contreras, Hal Goodtree and John Wall This Week: Saul Colt, Esteban Contreras, Hal Goodtree and John Wall join Bob to discuss branding in political campaigns, the "savior" of publishing, Chrysler's Super Bowl dilemma, regulating diet ads in Spain and serial agency reviews. no 1:00:21 This Week: Bill Green, Joe Jaffe, Åsk Wäppling and Dave Wilkie join Bob to discuss the role of mobile in disaster fund raising, NBC's late-night fiasco, an online show with broadcast success, Google exiting China and twhite, twexy tweethearts.]]> Sun, 17 Jan 2010 23:18:53 -0500 087the-beancast-text-for-haiti The BeanCast This Week: Bill Green, Joe Jaffe, Åsk Wäppling and Dave Wilkie This Week: Bill Green, Joe Jaffe, Åsk Wäppling and Dave Wilkie join Bob to discuss the role of mobile in disaster fund raising, NBC's late-night fiasco, an online show with broadcast success, Google exiting China and twhite, twexy tweethearts. no 1:07:53 This Week: Christopher Baccus, Bret Bernhoft, Al Gadbut and Angela Natividad join Bob to discuss mobile madness, hyperlocal digital, a Google divided, H&M's trash and social media for social good.]]> Sun, 10 Jan 2010 23:20:35 -0500 086the-beancast-worse-than-cancer The BeanCast This Week: Christopher Baccus, Bret Bernhoft, Al Gadbut and Angela Natividad This Week: Christopher Baccus, Bret Bernhoft, Al Gadbut and Angela Natividad join Bob to discuss mobile madness, hyperlocal digital, a Google divided, H&M's trash and social media for social good. no 1:08:50 This Week: Bill Green, Steve Hall and Erik Proulx join Bob to discuss a transparent turnaround, content vs. cable, the community manager option, a half-billion dollar snub and bringing the jingle back.]]> Mon, 04 Jan 2010 00:42:19 -0500 085the-beancast-it-tastes-like-cardboard The BeanCast This Week: Bill Green, Steve Hall and Erik Proulx This Week: Bill Green, Steve Hall and Erik Proulx join Bob to discuss a transparent turnaround, content vs. cable, the community manager option, a half-billion dollar snub and bringing the jingle back. no 1:14:25 The BeanCast 2009 Outtakes Special]]> Mon, 21 Dec 2009 00:31:15 -0500 01the-beancast-2009-outtakes-special The BeanCast The BeanCast 2009 Outtakes Special The BeanCast 2009 Outtakes Special no 38:47 This Week: Bill Green, Angela Natividad, George Parker and John Wall join Bob to discuss the top stories and trends of 2009.]]> Sun, 20 Dec 2009 23:37:13 -0500 084the-beancast-the-2009-year-end-show The BeanCast This Week: Bill Green, Angela Natividad, George Parker and John Wall This Week: Bill Green, Angela Natividad, George Parker and John Wall join Bob to discuss the top stories and trends of 2009. no 1:51:19 This Week: Bill Green, Joseph Jaffe, Matt McDermott and Aaron Strout join Bob to discuss overlooked Google news, new lows for astroturfing, lecherous bubbles, over-hyping augmented reality and getting the most from your Super Bowl buy.]]> Sun, 13 Dec 2009 23:56:14 -0500 083the-beancast-tiny-bubbles The BeanCast This Week: Bill Green, Joseph Jaffe, Matt McDermott and Aaron Strout This Week: Bill Green, Joseph Jaffe, Matt McDermott and Aaron Strout join Bob to discuss overlooked Google news, new lows for astroturfing, lecherous bubbles, over-hyping augmented reality and getting the most from your Super Bowl buy. no 1:15:21 This Week: Jonah Bloom, Rob Schwartz, Peter Shankman and Jamie Turner join Bob to discuss the auto industry a year later, brand Tiger in jeopardy, the Nielsen single-source plan, Facebook ending regional networks and the Comcast/NBC deal.]]> Sun, 06 Dec 2009 22:38:55 -0500 082the-beancast-a-hole-in-each-one The BeanCast This Week: Jonah Bloom, Rob Schwartz, Peter Shankman and Jamie Turner This Week: Jonah Bloom, Rob Schwartz, Peter Shankman and Jamie Turner join Bob to discuss the auto industry a year later, brand Tiger in jeopardy, the Nielsen single-source plan, Facebook ending regional networks and the Comcast/NBC deal. no 1:10:01 This Week: Kelly Eidson, Joseph Jaffe, Angela Natividad and Ian Schafer join Bob to discuss Black Friday promotions, the struggle to keep circulars secret, pay per tweeting going mainstream, AOL's new logo and the results of the Peperami crowdsourced campaign.]]> Sun, 29 Nov 2009 22:53:42 -0500 081the-beancast-the-cow-goes-moo The BeanCast This Week: Kelly Eidson, Joseph Jaffe, Angela Natividad and Ian Schafer This Week: Kelly Eidson, Joseph Jaffe, Angela Natividad and Ian Schafer join Bob to discuss Black Friday promotions, the struggle to keep circulars secret, pay per tweeting going mainstream, AOL's new logo and the results of the Peperami crowdsourced campaign. no 1:10:43 This Week: David Burn, Dan Goldgeier, Bill Green and Dirk Singer join Bob to discuss socializing the holiday season, why tech-expertise equals creative job security, Oprah's big news, opinion over Murdoch vs. Google and how a loofa became an Internet Meme.]]> Sun, 22 Nov 2009 22:55:17 -0500 080the-beancast-scrubbing-rupe The BeanCast This Week: David Burn, Dan Goldgeier, Bill Green and Dirk Singer This Week: David Burn, Dan Goldgeier, Bill Green and Dirk Singer join Bob to discuss socializing the holiday season, why tech-expertise equals creative job security, Oprah's big news, opinion over Murdoch vs. Google and how a loofa became an Internet Meme. no 59:03 This Week: Duane Forrester, Bill Green, Aaron Strout and Hadji Williams join Bob to discuss spinning numbers in studies, the biggest entertainment launch ever, Google buys AdMob, how retail can lead us and why Microsoft is most engaging.]]> Mon, 16 Nov 2009 00:16:01 -0500 079the-beancast-the-wrong-questions The BeanCast This Week: Duane Forrester, Bill Green, Aaron Strout and Hadji Williams This Week: Duane Forrester, Bill Green, Aaron Strout and Hadji Williams join Bob to discuss spinning numbers in studies, the biggest entertainment launch ever, Google buys AdMob, how retail can lead us and why Microsoft is most engaging. no 1:17:05 This Week: Ana Andjelic, Walter Pike, David Vogeleer and Åsk Wäppling join Bob to discuss the politics of being the "lead," why the DVR is now our friend, online ad-scammers going analog, the rise of virtual goods and AT&T mad about maps.]]> Sun, 08 Nov 2009 22:57:07 -0500 078the-beancast-live-from-walters-bed The BeanCast This Week: Ana Andjelic, Walter Pike, David Vogeleer and Åsk Wäppling This Week: Ana Andjelic, Walter Pike, David Vogeleer and Åsk Wäppling join Bob to discuss the politics of being the "lead," why the DVR is now our friend, online ad-scammers going analog, the rise of virtual goods and AT&T mad about maps. no 1:05:41 This Week: C.C. Chapman, Bill Green, Len Kendall and Åsk Wäppling join Bob to discuss the growing influence of procurement in advertising, yet another agency model, UK mail in peril, bypassing the press and Microsoft's surprise over MacFarlane's humor.]]> Sun, 01 Nov 2009 23:50:51 -0500 077the-beancast-its-a-conspiracy The BeanCast This Week: C.C. Chapman, Bill Green, Len Kendall and Åsk Wäppling This Week: C.C. Chapman, Bill Green, Len Kendall and Åsk Wäppling join Bob to discuss the growing influence of procurement in advertising, yet another agency model, UK mail in peril, bypassing the press and Microsoft's surprise over MacFarlane's humor. no 1:00:27 This Week: Edward Boches, Joseph Jaffe, Ben Kunz and James P. Othmer join Bob to discuss Direct's brand problem, creativity in social media, online creative vs. placement, why more screens don't mean more ads and the Hulu business model.]]> Sun, 25 Oct 2009 23:31:11 -0400 076the-beancast-more-than-just-mail The BeanCast This Week: Edward Boches, Joseph Jaffe, Ben Kunz and James P. Othmer This Week: Edward Boches, Joseph Jaffe, Ben Kunz and James P. Othmer join Bob to discuss Direct's brand problem, creativity in social media, online creative vs. placement, why more screens don't mean more ads and the Hulu business model. no 1:16:37