http://beancast.us Quick insights from The BeanCast Marketing Podcast. Posts every Wednesday at http://beancast.us Feeder 1.5.10(880) http://reinventedsoftware.com/feeder/ http://blogs.law.harvard.edu/tech/rss en ©2010 Cool Beans Productions, a division of The Cool Beans Group. All rights reserved. beancast@gmail.com beancast@gmail.com Wed, 28 Jul 2010 07:50:59 -0400 Wed, 28 Jul 2010 07:50:59 -0400 http://beancast.evanbooth.com/images/beancast_fast_takes_logo_sm.jpg http://beancast.evanbooth.com/images/beancast_fast_takes_logo_sm.jpg 144 144 3bqythvnur Cool Beans Productions Quick insights from The BeanCast Marketing Podcast. Quick insights from The BeanCast Marketing Podcast. Posts every Wednesday at http://beancast.us marketing+podcast, beancast, the+beancast, advertising, social+media, pr, direct+marketing, interactive clean Bob Knorpp beancast@gmail.com no In episode 99, Tim Nudd, Peter Shankman and Hadji Williams discussed the announcement of Apple’s iAds and what it might mean to mobile advertising.]]> Wed, 28 Jul 2010 01:00:56 -0400 060fast-takes-the-best-of-the-beancast The BeanCast Fast Takes From episode 99, Tim Nudd, Peter Shankman and Hadji Williams In episode 99, Tim Nudd, Peter Shankman and Hadji Williams discussed the announcement of Apple’s iAds and what it might mean to mobile advertising. no 6:16 In episode 101, Joseph Jaffe, Darryl Ohrt, John Wall and Alan Wolk discussed the Open Graph announcement by Facebook.]]> Wed, 21 Jul 2010 01:00:43 -0400 059fast-takes-the-best-of-the-beancast The BeanCast Fast Takes From episode 101, Joseph Jaffe, Darryl Ohrt, John Wall and Alan Wolk In episode 101, Joseph Jaffe, Darryl Ohrt, John Wall and Alan Wolk discussed the Open Graph announcement by Facebook. no 11:44 In episode 91, Bill Green, Steve Hall and Åsk Wäppling discussed sexism in this past year’s Super Bowl ads.]]> Wed, 14 Jul 2010 01:00:13 -0400 058fast-takes-the-best-of-the-beancast The BeanCast Fast Takes From episode 91, Bill Green, Steve Hall and Åsk Wäppling In episode 91, Bill Green, Steve Hall and Åsk Wäppling discussed sexism in this past year’s Super Bowl ads. no 5:34 In episode 86, Brett Bernhoft, Christopher Baccus, Al Gadbut and Angela Natividad discussed how to bring the tools of digital marketing to smaller and often cash-strapped local businesses.]]> Sun, 27 Jun 2010 23:08:14 -0400 057fast-takes-the-best-of-the-beancast The BeanCast Fast Takes From episode 86, Brett Bernhoft, Christopher Baccus, Al Gadbut and Angela Natividad In episode 86, Brett Bernhoft, Christopher Baccus, Al Gadbut and Angela Natividad discussed how to bring the tools of digital marketing to smaller and often cash-strapped local businesses. no 8:49 In episode 88, Saul Colt, Esteban Contreras and Hal Goodtree discussed the move by Spain to ban diet and cosmetic surgery ads before 10 pm.]]> Wed, 23 Jun 2010 01:00:47 -0400 056fast-takes-the-best-of-the-beancast The BeanCast Fast Takes From episode 88, Saul Colt, Esteban Contreras and Hal Goodtree In episode 88, Saul Colt, Esteban Contreras and Hal Goodtree discussed the move by Spain to ban diet and cosmetic surgery ads before 10 pm. no 4:15 In episode 59, Jonah Bloom, Hal Goodtree and Alan Wolk discussed the relevance of ad awards on the eve of last year’s Cannes Advertising Festival.]]> Wed, 16 Jun 2010 01:00:54 -0400 055fast-takes-the-best-of-the-beancast The BeanCast Fast Takes From episode 59, Jonah Bloom, Hal Goodtree and Alan Wolk In episode 59, Jonah Bloom, Hal Goodtree and Alan Wolk discussed the relevance of ad awards on the eve of last year’s Cannes Advertising Festival. no 12:01 In episode 94, Bill Green, Joseph Jaffe and Jim Louderback discussed whether reliance on metrics was killing creativity in advertising.]]> Wed, 09 Jun 2010 01:00:44 -0400 054fast-takes-the-best-of-the-beancast The BeanCast Fast Takes From episode 94, Bill Green, Joseph Jaffe and Jim Louderback In episode 94, Bill Green, Joseph Jaffe and Jim Louderback discussed whether reliance on metrics was killing creativity in advertising. no 7:21 In episode 100, Christina Kerley, Angela Natividad and Rupal Parekh discussed the obsession over creating TV events.]]> Wed, 26 May 2010 01:00:51 -0400 053fast-takes-the-best-of-the-beancast The BeanCast Fast Takes From episode 100, Christina Kerley, Angela Natividad and Rupal Parekh In episode 100, Christina Kerley, Angela Natividad and Rupal Parekh discussed the obsession over creating TV events. no 5:29 In episode 96, Edward Boches, Steve Garfield, Rob Schwartz and Helen Klein Ross discussed social media detractors, bringing perspective to the debate.]]> Wed, 19 May 2010 01:00:27 -0400 052fast-takes-the-best-of-the-beancast The BeanCast Fast Takes From episode 96, Edward Boches, Steve Garfield, Rob Schwartz and Helen Klein Ross In episode 96, Edward Boches, Steve Garfield, Rob Schwartz and Helen Klein Ross discussed social media detractors, bringing perspective to the debate. no 6:31 In episode 60, Bill Green, Angela Natividad and Åsk Wäppling talked about the controversies surrounding last year’s Cannes winners. Now that it’s award season again, we look back at that conversation.]]> Wed, 12 May 2010 01:00:10 -0400 051fast-takes-the-best-of-the-beancast The BeanCast Fast Takes From episode 60, Bill Green, Angela Natividad and Åsk Wäppling In episode 60, Bill Green, Angela Natividad and Åsk Wäppling talked about the controversies surrounding last year’s Cannes winners. Now that it’s award season again, we look back at that conversation. no 6:38 In episode 95, Duane Forrester, Bill Green and Michael McSunas discussed the 4As Transformation series and where the effort fell short.]]> Wed, 05 May 2010 01:00:20 -0400 050fast-takes-the-best-of-the-beancast The BeanCast Fast Takes From episode 95, Duane Forrester, Bill Green and Michael McSunas In episode 95, Duane Forrester, Bill Green and Michael McSunas discussed the 4As Transformation series and where the effort fell short. no 4:42 In episode 89, Edward Boches, Sally Hogshead and Len Kendall discussed whether account planning is a function that’s outlived its usefulness.]]> Wed, 28 Apr 2010 01:00:12 -0400 049fast-takes-the-best-of-the-beancast The BeanCast Fast Takes From episode 89, Edward Boches, Sally Hogshead and Len Kendall In episode 89, Edward Boches, Sally Hogshead and Len Kendall discussed whether account planning is a function that’s outlived its usefulness. no 6:00 In episode 61, Eamon Boyle, Bill Green and Peter Shankman had a fascinating discussion on the challenges faced in TV advertising today.]]> Wed, 21 Apr 2010 01:00:35 -0400 048fast-takes-the-best-of-the-beancast The BeanCast Fast Takes From episode 61, Eamon Boyle, Bill Green and Peter Shankman In episode 61, Eamon Boyle, Bill Green and Peter Shankman had a fascinating discussion on the challenges faced in TV advertising today. no 8:43 In episode 90, Bill Green, Jim Mitchem, Dirk Singer and Ian Sohn discussed the possibility of a rebirth for Second Life and virtual worlds in general.]]> Wed, 14 Apr 2010 13:00:24 -0400 047fast-takes-the-best-of-the-beancast The BeanCast Fast Takes From episode 90, Bill Green, Jim Mitchem, Dirk Singer and Ian Sohn In episode 90, Bill Green, Jim Mitchem, Dirk Singer and Ian Sohn discussed the possibility of a rebirth for Second Life and virtual worlds in general. no 8:09 In episode 93, Rose Cameron, Joe Jaffe and James Othmer discussed whether it’s fair to say mobile is being held back by poor creative.]]> Wed, 07 Apr 2010 01:00:24 -0400 046fast-takes-the-best-of-the-beancast The BeanCast Fast Takes From episode 93, Rose Cameron, Joe Jaffe and James Othmer In episode 93, Rose Cameron, Joe Jaffe and James Othmer discussed whether it’s fair to say mobile is being held back by poor creative. no 6:38 In episode 57, Kristi Faulkner, Bill Green and George Parker discussed the way The White House managed the message surrounding the bankruptcy of GM.]]> Wed, 31 Mar 2010 01:00:53 -0400 045fast-takes-the-best-of-the-beancast The BeanCast Fast Takes From episode 57, Kristi Faulkner, Bill Green and George Parker In episode 57, Kristi Faulkner, Bill Green and George Parker discussed the way The White House managed the message surrounding the bankruptcy of GM. no 4:23 In episode 85, Bill Green, Steve Hall and Erik Proulx had a great discussion about marketing common sense with the Domino’s campaign.]]> Wed, 24 Mar 2010 01:00:21 -0400 044fast-takes-the-best-of-the-beancast The BeanCast Fast Takes From episode 85, Bill Green, Steve Hall and Erik Proulx In episode 85, Bill Green, Steve Hall and Erik Proulx had a great discussion about marketing common sense with the Domino’s campaign. no 8:24 In episode 67, Kelly Eidson, Bill Green and Darryl Ohrt had a great discussion about the need to embrace more risk to succeed.]]> Wed, 17 Mar 2010 01:00:56 -0400 043fast-takes-the-best-of-the-beancast The BeanCast Fast Takes From episode 67, Kelly Eidson, Bill Green and Darryl Ohrt In episode 67, Kelly Eidson, Bill Green and Darryl Ohrt had a great discussion about the need to embrace more risk to succeed. no 7:38 In episode 43, Hal Goodtree, Peter Kim and Ben Kunz discussed whether the average user even cared about Facebook’s privacy gaffs.]]> Wed, 10 Mar 2010 08:21:20 -0500 042fast-takes-the-best-of-the-beancast The BeanCast Fast Takes From episode 43, Hal Goodtree, Peter Kim and Ben Kunz In episode 43, Hal Goodtree, Peter Kim and Ben Kunz discussed whether the average user even cared about Facebook’s privacy gaffs. no 8:59 In episode 72, Bill Green and Angela Natividad discussed the dilemmas posed by the new French retouching disclosure law.]]> Wed, 03 Mar 2010 01:00:57 -0500 041fast-takes-the-best-of-the-beancast The BeanCast Fast Takes From episode 72, Bill Green and Angela Natividad In episode 72, Bill Green and Angela Natividad discussed the dilemmas posed by the new French retouching disclosure law. no 4:52 In episode 60, Bill Green, Angela Natividad and Åsk Wäppling discussed this past year’s scaled back Cannes Ad Festival.]]> Wed, 24 Feb 2010 01:00:58 -0500 040fast-takes-the-best-of-the-beancast The BeanCast Fast Takes From episode 60, Bill Green, Angela Natividad and Åsk Wäppling In episode 60, Bill Green, Angela Natividad and Åsk Wäppling discussed this past year’s scaled back Cannes Ad Festival. no 10:29 In episode 74, John Wall, Åsk Wäppling, Ken Wheaton and Alan Wolk discussed the new FTC blogging rules.]]> Wed, 17 Feb 2010 01:00:24 -0500 039fast-takes-the-best-of-the-beancast The BeanCast Fast Takes From episode 74, John Wall, Åsk Wäppling, Ken Wheaton and Alan Wolk In episode 74, John Wall, Åsk Wäppling, Ken Wheaton and Alan Wolk discussed the new FTC blogging rules. no 7:24 In episode 40, Bill Green, Walter Pike and Richard Rosen discussed Super Hype about last year’s Super Bowl.]]> Wed, 10 Feb 2010 01:00:34 -0500 038fast-takes-the-best-of-the-beancast The BeanCast Fast Takes From episode 40, Bill Green, Walter Pike and Richard Rosen In episode 40, Bill Green, Walter Pike and Richard Rosen discussed Super Hype about last year’s Super Bowl. no 6:00 In episode 076, Edward Boches and Joe Jaffe discussed why more screens don’t necessarily offer more ad opportunities]]> Wed, 03 Feb 2010 01:00:54 -0500 037fast-takes-the-best-of-the-beancast The BeanCast Fast Takes From episode 076, Edward Boches and Joe Jaffe In episode 076, Edward Boches and Joe Jaffe discussed why more screens don’t necessarily offer more ad opportunities no 4:55 In episode 82, Jonah Bloom, Peter Shankman, Rob Schwartz and Jamie Turner offered their thoughts on the future of the Chrysler brand.]]> Wed, 27 Jan 2010 01:00:23 -0500 036fast-takes-the-best-of-the-beancast The BeanCast Fast Takes From episode 82, Jonah Bloom, Peter Shankman, Rob Schwartz and Jamie Turner In episode 82, Jonah Bloom, Peter Shankman, Rob Schwartz and Jamie Turner offered their thoughts on the future of the Chrysler brand. no 2:28 In episode 35, Scott Monty, John Sowinski and John Wall discussed Leno’s move to 10 PM. Now a year later, see where we were right and where we were way, way off base.]]> Wed, 20 Jan 2010 01:00:23 -0500 035fast-takes-the-best-of-the-beancast The BeanCast Fast Takes From episode 35, Scott Monty, John Sowinski and John Wall In episode 35, Scott Monty, John Sowinski and John Wall discussed Leno’s move to 10 PM. Now a year later, see where we were right and where we were way, way off base. no 6:15 In episode 75, Angela Natividad, Bill Green, John Wall discussed the perception that agencies need to be global in order to serve a global brand effectively.]]> Wed, 13 Jan 2010 01:00:54 -0500 034fast-takes-the-best-of-the-beancast The BeanCast Fast Takes From episode 75, Angela Natividad, Bill Green, John Wall In episode 75, Angela Natividad, Bill Green, John Wall discussed the perception that agencies need to be global in order to serve a global brand effectively. no 6:32 In episode 70, Bill Green, Ben Kunz, Greg Verdino and Åsk Wäppling discussed the dangers of trying to fool bloggers with “fake” authenticity.]]> Wed, 06 Jan 2010 01:00:50 -0500 033fast-takes-the-best-of-the-beancast The BeanCast Fast Takes From episode 70, Bill Green, Ben Kunz, Greg Verdino and Åsk Wäppling In episode 70, Bill Green, Ben Kunz, Greg Verdino and Åsk Wäppling discussed the dangers of trying to fool bloggers with “fake” authenticity. no 6:02 In episode 62, Bill Green ranted with John Wall and Dave Wilkie about how an honest voice is always more important than pleasing followers on Twitter.]]> Wed, 16 Dec 2009 01:00:04 -0500 032fast-takes-the-best-of-the-beancast The BeanCast Fast Takes From episode 62, Bill Green, John Wall and Dave Wilkie In episode 62, Bill Green ranted with John Wall and Dave Wilkie about how an honest voice is always more important than pleasing followers on Twitter. no 2:32 In episode 48, Bill Green, Angela Natividad and John Wall discussed how even the best ideas can be crippled by asking the customer to do too much.]]> Wed, 09 Dec 2009 01:00:30 -0500 031fast-takes-the-best-of-the-beancast The BeanCast Fast Takes From episode 48, Bill Green, Angela Natividad and John Wall In episode 48, Bill Green, Angela Natividad and John Wall discussed how even the best ideas can be crippled by asking the customer to do too much. no 4:36 In episode 37, Bill Green discussed his blog post about Cyrus Mehri threatening a lawsuit over racial diversity in the ad business.]]> Wed, 02 Dec 2009 01:00:30 -0500 030fast-takes-the-best-of-the-beancast The BeanCast Fast Takes From episode 37, Bill Green In episode 37, Bill Green discussed his blog post about Cyrus Mehri threatening a lawsuit over racial diversity in the ad business. no 5:00 In episode 66, Abbey Klaassen, George Parker and John Wall talked about the coming Caffeine project from Google. Now that it’s a little over a month out, we look again at this conversation about the state of search.]]> Wed, 25 Nov 2009 01:00:58 -0500 029fast-takes-the-best-of-the-beancast The BeanCast Fast Takes From episode 66, Abbey Klaassen, George Parker and John Wall In episode 66, Abbey Klaassen, George Parker and John Wall talked about the coming Caffeine project from Google. Now that it’s a little over a month out, we look again at this conversation about the state of search. no 7:07 In episode 64, David Cherry, Bill Green and Brian Morrissey looked at the issue of mommy bloggers taking swag bags at conferences.]]> Wed, 18 Nov 2009 01:00:17 -0500 028fast-takes-the-best-of-the-beancast The BeanCast Fast Takes From episode 64, David Cherry, Bill Green and Brian Morrissey In episode 64, David Cherry, Bill Green and Brian Morrissey looked at the issue of mommy bloggers taking swag bags at conferences. no 6:21 In episode 68, David Burn, Dan Goldgeier and Bill Green examined the CPB crowdsourcing controversy in-depth.]]> Wed, 11 Nov 2009 01:00:00 -0500 027fast-takes-the-best-of-the-beancast The BeanCast Fast Takes From episode 68, David Burn, Dan Goldgeier and Bill Green In episode 68, David Burn, Dan Goldgeier and Bill Green examined the CPB crowdsourcing controversy in-depth. no 6:49 In episode 38, Bill Green, Ben Kunz and John Wall looked beyond the hype and offered some insights into the future of mobile advertising.]]> Wed, 04 Nov 2009 01:00:49 -0500 026fast-takes-the-best-of-the-beancast The BeanCast Fast Takes From episode 38, Bill Green, Ben Kunz and John Wall In episode 38, Bill Green, Ben Kunz and John Wall looked beyond the hype and offered some insights into the future of mobile advertising. no 3:40 In episode 41, Bill Green, Steve Hall and Ken Wheaton offered an assessment of this past year’s Super Bowl slate of ads.]]> Wed, 28 Oct 2009 01:00:37 -0400 025fast-takes-the-best-of-the-beancast The BeanCast Fast Takes From episode 41, Bill Green, Steve Hall and Ken Wheaton In episode 41, Bill Green, Steve Hall and Ken Wheaton offered an assessment of this past year’s Super Bowl slate of ads. no 7:26 In episode 26, Tedd Aurelius and Al Gadbut offered some insights on tradeshow marketing from the floor of last year’s DMA convention.]]> Wed, 21 Oct 2009 01:00:43 -0400 024beancastfasttakesmarketingpodcasttradesho The BeanCast Fast Takes From episode 26, Tedd Aurelius and Al Gadbut In episode 26, Tedd Aurelius and Al Gadbut offered some insights on tradeshow marketing from the floor of last year’s DMA convention. no 4:06 In episode 38, Ben Kunz offered an eloquent take on why brands need to do more listening and less talking on Twitter.]]> Wed, 14 Oct 2009 01:00:02 -0400 023fast-takes-the-best-of-the-beancast The BeanCast Fast Takes From episode 38, Ben Kunz In episode 38, Ben Kunz offered an eloquent take on why brands need to do more listening and less talking on Twitter. no 3:10 In episode 63, Angela Natividad, George Parker and Greg Verdino ventured some predictions about the Zappos agency review after the Amazon acquisition.]]> Wed, 07 Oct 2009 01:00:46 -0400 022fast-takes-the-best-of-the-beancast The BeanCast Fast Takes From episode 63, Angela Natividad, George Parker and Greg Verdino In episode 63, Angela Natividad, George Parker and Greg Verdino ventured some predictions about the Zappos agency review after the Amazon acquisition. no 4:25 In episode 31, John Jacobsen and John Wall discussed the difference between managing conversation and creating it in video game marketing.]]> Wed, 30 Sep 2009 01:00:01 -0400 021fast-takes-the-best-of-the-beancast The BeanCast Fast Takes From episode 31, John Jacobsen and John Wall In episode 31, John Jacobsen and John Wall discussed the difference between managing conversation and creating it in video game marketing. no 9:28 In episode 46, Bill Green, John Wall and Ken Wheaton discussed how the maker of Smarties candies should respond to videos of kids misusing their product.]]> Wed, 23 Sep 2009 01:00:46 -0400 020fast-takes-the-best-of-the-beancast The BeanCast Fast Takes From episode 46, Bill Green, John Wall and Ken Wheaton In episode 46, Bill Green, John Wall and Ken Wheaton discussed how the maker of Smarties candies should respond to videos of kids misusing their product. no 5:07 In episode 22, Steve Hall, Scott Monty and John Wall discussed Brian Reich's position that ad agencies have become needless middlemen.]]> Wed, 16 Sep 2009 02:30:55 -0400 019fast-takes-the-best-of-the-beancast The BeanCast Fast Takes From episode 22, Steve Hall, Scott Monty and John Wall In episode 22, Steve Hall, Scott Monty and John Wall discussed Brian Reich's position that ad agencies have become needless middlemen. no 10:22 Tue, 08 Sep 2009 22:38:09 -0400 018fast-takes-the-best-of-the-beancast The BeanCast Fast Takes From episode 19, Karen Ebben, Gayle Prete and Stephanie Suwak In episode 19, Karen Ebben, Gayle Prete and Stephanie Suwak talked about the state of equality for women in advertising today. no 6:48 Wed, 02 Sep 2009 01:30:11 -0400 017fast-takes-the-best-of-the-beancast The BeanCast Fast Takes From episode 50, Al Gadbut and Bill Green In episode 50, Al Gadbut and Bill Green discussed the increasing challenge of protecting a brand. no 5:10 Wed, 26 Aug 2009 01:00:00 -0400 016fast-takes-the-best-of-the-beancast The BeanCast Fast Takes From episode 53, Joe Jaffe, Ben Kunz and Bill Green In episode 53, Joe Jaffe, Ben Kunz and Bill Green discussed Coke’s bid to put their media agencies on a performance model of payment. no 10:06 Wed, 19 Aug 2009 01:50:19 -0400 015fast-takes-the-best-of-the-beancast The BeanCast Fast Takes From episode 45, Bill Green In episode 45, Bill Green and I got into a heated discussion about the difference between a properly disclosed sponsored blog post and the traditional interstitial ad. no 3:40 Wed, 12 Aug 2009 03:00:38 -0400 014fast-takes-the-best-of-the-beancast The BeanCast Fast Takes From episode 38, Bill Green and Ben Kunz In episode 38, Bill Green and Ben Kunz discussed the impending launch of pay-per-tweet posts. Now that Izea's Sponsored Tweets program has launched, we thought we'd look back on that conversation. no 3:40 Wed, 05 Aug 2009 01:00:47 -0400 013fast-takes-the-best-of-the-beancast The BeanCast Fast Takes From episode 51, Duane Forrester, Bill Green and Alan Wolk In episode 51, Duane Forrester, Bill Green and Alan Wolk discussed the vast difference between social marketing and direct response using social media sites. no 7:06