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    <title>Fast Takes: The Best of The BeanCast™ Marketing Podcast</title>
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    <copyright>©2010 Cool Beans Productions, a division of The Cool Beans Group. All rights reserved.</copyright>
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    <pubDate>Thu, 05 May 2011 07:49:06 -0400</pubDate>
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      <title>The BeanCast™ Fast Takes</title>
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    <itunes:author>Cool Beans Productions</itunes:author>
    <itunes:subtitle>Quick insights from The BeanCast Marketing Podcast.</itunes:subtitle>
    <itunes:summary>Quick insights from The BeanCast Marketing Podcast. Posts every Wednesday at http://beancast.us</itunes:summary>
    <itunes:keywords>marketing+podcast, beancast, the+beancast, advertising, social+media, pr, direct+marketing, interactive</itunes:keywords>
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      <itunes:name>Bob Knorpp</itunes:name>
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      <title>097-Fast Take: Facebook Ad Clicks</title>
      <description><![CDATA[<b>In episode 139, Christopher Baccus, Valeria Maltoni and Åsk Wappling</b> discussed clickless Facebook ads.]]></description>
      <pubDate>Sun, 01 May 2011 21:53:14 -0400</pubDate>
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      <itunes:author>The BeanCast Fast Takes</itunes:author>
      <itunes:subtitle>From episode 139, Christopher Baccus, Valeria Maltoni and Åsk Wappling</itunes:subtitle>
      <itunes:summary>In episode 139, Christopher Baccus, Valeria Maltoni and Åsk Wappling discussed clickless Facebook ads.</itunes:summary>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>7:03</itunes:duration>
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      <title>096-Fast Takes: Measuring Influence</title>
      <description><![CDATA[<b>In episode 143, Spike Jones and Angela Natividad</b> discussed whether social influence measurement tools are living up to their hype.]]></description>
      <pubDate>Sun, 24 Apr 2011 22:07:32 -0400</pubDate>
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      <itunes:author>The BeanCast Fast Takes</itunes:author>
      <itunes:subtitle>From episode 143, Spike Jones and Angela Natividad</itunes:subtitle>
      <itunes:summary>In episode 143, Spike Jones and Angela Natividad discussed whether social influence measurement tools are living up to their hype.</itunes:summary>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>5:53</itunes:duration>
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      <title>095-Fast Takes: Measurement For Value-Added Pricing</title>
      <description><![CDATA[<b>In episode 138, Jim Louderback and Scott Monty</b> discussed how better measurement can drive value-added pricing.]]></description>
      <pubDate>Sun, 17 Apr 2011 23:44:25 -0400</pubDate>
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      <itunes:subtitle>From episode 138, Jim Louderback and Scott Monty</itunes:subtitle>
      <itunes:summary>In episode 138, Jim Louderback and Scott Monty discussed how better measurement can drive value-added pricing.</itunes:summary>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>5:44</itunes:duration>
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      <title>094-Fast Takes: The Problem With Pitches</title>
      <description><![CDATA[<b>In episode 142, Jonathan Salem Baskin, Christian Borges, Joseph Jaffe, and Ian Sohn</b> discussed the problems with agency reviews.]]></description>
      <pubDate>Sun, 10 Apr 2011 22:13:33 -0400</pubDate>
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      <itunes:subtitle>From episode 142, Jonathan Salem Baskin, Christian Borges, Joseph Jaffe, and Ian Sohn</itunes:subtitle>
      <itunes:summary>In episode 142, Jonathan Salem Baskin, Christian Borges, Joseph Jaffe, and Ian Sohn discussed the problems with agency reviews.</itunes:summary>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>8:19</itunes:duration>
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      <title>093-Fast Takes: TV Check-ins</title>
      <description><![CDATA[<b>In episode 136, Gunther Sonnenfeld and Brian Steinberg</b> discussed the rise of TV check-ins.]]></description>
      <pubDate>Sun, 03 Apr 2011 23:31:59 -0400</pubDate>
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      <itunes:author>The BeanCast Fast Takes</itunes:author>
      <itunes:subtitle>From episode 136, Gunther Sonnenfeld and Brian Steinberg</itunes:subtitle>
      <itunes:summary>In episode 136, Gunther Sonnenfeld and Brian Steinberg discussed the rise of TV check-ins.</itunes:summary>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>4:56</itunes:duration>
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      <title>092-Fast Takes: Beyond Social Platforms</title>
      <description><![CDATA[<b>In episode 141, Dave Gray, David Spark and Scott Stratten</b> discussed moving beyond platforms in mobile marketing.]]></description>
      <pubDate>Sun, 27 Mar 2011 22:22:02 -0400</pubDate>
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      <itunes:subtitle>From episode 141, Dave Gray, David Spark and Scott Stratten</itunes:subtitle>
      <itunes:summary>In episode 141, Dave Gray, David Spark and Scott Stratten discussed moving beyond platforms in mobile marketing.</itunes:summary>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>9:57</itunes:duration>
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      <title>091-Fast Takes: The Best of The BeanCast</title>
      <description><![CDATA[<b>In episode 124, Jamie Turner and Becky Worley</b> discussed the short attention span of online video.]]></description>
      <pubDate>Sun, 20 Mar 2011 22:30:23 -0400</pubDate>
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      <itunes:subtitle>From episode 124, Jamie Turner and Becky Worley</itunes:subtitle>
      <itunes:summary>In episode 124, Jamie Turner and Becky Worley discussed the short attention span of online video.</itunes:summary>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>4:34</itunes:duration>
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      <title>090-Fast Take: Proprietary Agency Approaches</title>
      <description><![CDATA[<b>In episode 137, Bill Green, Rupal Parekh, Dirk Singer and Alan Wolk</b> discussed the dilemma over proprietary agency approaches.]]></description>
      <pubDate>Wed, 09 Mar 2011 01:00:49 -0500</pubDate>
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      <itunes:subtitle>From episode 137, Bill Green, Rupal Parekh, Dirk Singer and Alan Wolk</itunes:subtitle>
      <itunes:summary>In episode 137, Bill Green, Rupal Parekh, Dirk Singer and Alan Wolk discussed the dilemma over proprietary agency approaches.</itunes:summary>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>11:03</itunes:duration>
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      <title>089-Fast Takes: The Best of The BeanCast</title>
      <description><![CDATA[<b>In episode 114, Christopher Barger, Bill Green, Peter Shankman and Dirk Singer</b> discussed ads that stalk you.]]></description>
      <pubDate>Wed, 02 Mar 2011 01:00:07 -0500</pubDate>
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      <itunes:subtitle>From episode 114, Christopher Barger, Bill Green, Peter Shankman and Dirk Singer</itunes:subtitle>
      <itunes:summary>In episode 114, Christopher Barger, Bill Green, Peter Shankman and Dirk Singer discussed ads that stalk you.</itunes:summary>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>5:36</itunes:duration>
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    <item>
      <title>088-Fast Takes: The Best of The BeanCast</title>
      <description><![CDATA[<b>In episode 135, Joseph Jaffe, Mitch Joel, Sloane Kelley and Natalie Zmuda</b> looked at whether brands really own their own logos anymore.]]></description>
      <pubDate>Wed, 23 Feb 2011 01:00:18 -0500</pubDate>
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      <itunes:subtitle>From episode 135, Joseph Jaffe, Mitch Joel, Sloane Kelley and Natalie Zmuda</itunes:subtitle>
      <itunes:summary>In episode 135, Joseph Jaffe, Mitch Joel, Sloane Kelley and Natalie Zmuda looked at whether brands really own their own logos anymore.</itunes:summary>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>11:57</itunes:duration>
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